If appropriate, use secondary keywords (or parts of them) within subheadings. You could target both keywords on the same page and potentially get on Google’s first page for both. Adding keywords to your content is a crucial component of on-page SEO. Look at the high-ranking pages to determine the best content type(s). You can search the keyword yourself and review the first page. But Google may personalize results based on your location, search history, and more.

• Practice, experiment, and continuously refine your approach to ranking questions.
• If the related keywords seem like they can support enough traffic, they may even become new seed keywords themselves.
• If you’re new to the platform, don’t worry – the interface is intuitive and user-friendly.
• You should see a list of 2 or more links, depending on how your sitemap is structured, and on whether you’re using an SEO plugin like Yoast.

Below are SERPs for Chicago dog grooming and Chicago mobile dog grooming. I call this list my “how to get my business on top of Google search” questions. Chances are you’ll begin to see where your website is falling short and why it isn’t ranking with Google. A Google Business Profile improves your visibility and gives users information about you at a glance. For example, if you are ranking in the first position on Google for an extremely competitive and highly searched keyword, you don’t want to risk losing that.

Can I do SEO without paying?

However, we do have a related, helpful video about YouTube SEO, so we decided to embed that at the end of the post instead. Paste your domain into Ahrefs’ Site Explorer and go to the “Top Pages” report to see those with the most estimated traffic. Go to the “Search Results” report in Google Search Console, click the “pages” tab, then sort the results by clicks from high to low. This shows the pages that received the most traffic from Google over the past few months. You can see an example of timestamps and labels on our video about YouTube SEO.

Conduct Thorough Keyword Research

It’s even more important if your website focuses on so-called YMYL topics (aka your money or your life). These typically include content that offers medical, legal, safety, or financial information. You can check a page’s Core Web Vitals, mobile usability, and more right in Search Console. For example “social media marketing” has a search volume of 32K (yow).

Shopify SEO: How to Get Your Shopify Store to Rank #1 on Google

Once you have completed your Facebook Business page make sure you have links to the business page. It can increase your SEO and boost your Facebook Page as Google sees links as an authority. There a number of local sites that will allow you to put in your Facebook Page URL, Yelp, Yahoo, Yellow pages, true local. If you do have a website, you can add the Facebook link from the home page.

Not just because it’s an SEO best practice, but also because it’s the first thing users see in search results and on social media. This also presents the opportunity to further optimize for search engines through ALT text and file naming. Focus on improving keywords SEO Anomaly that are ranking in positions five through 15 (where you’re teetering at the bottom of Page 1 or top of Page 2 on Google). Now consider that 34.36% of all clicks go to the number one search result, and it becomes clear why search engine optimization (SEO) is so important. If you want to rank in Google, creating content that aligns with search intent is critical. Some places are more prominent in the offline world, and search results try to reflect this in local ranking.

One client asked me to compare their mobile and desktop results. We discovered that their mobile ranking was consistently lower due to a less-than-optimal mobile page design. That finding spurred a redesign of their mobile site, which ultimately improved their rankings.

The search intent is what users expect to see for the particular keyword. And the pages ranking in the top 5 positions can give you a very good idea. When other websites link to yours, it’s like they’re telling Google, “Hey, this site is good! The more good backlinks you have, the more Google trusts your site. Doing this can boost your site’s search results, making it more visible to people looking for what you offer. After finding the right keywords, it’s time to polish your web pages.

On mobile, pages are less obvious because Google uses infinite scrolling. In other words, it automatically loads more results when you reach the bottom. SERPWatcher, offered by Mangools, is a more complete solution for those who prefer an intuitive interface and want to monitor multiple keywords over time.